Why should I think about using the web? |
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The internet enables you to communicate with people world wide, whether
potential or existing clients or customers, potential partners, colleagues and employees. They will have 24 hour a day/7 day a week access to the business/organization information you provide.
You are not restricted to a rigid format such as yellow pages entries or advertisments. You decide what information should be presented by identifying your requirements and the needs of existing and prospective customers. Examples are: opening hours, frequently asked questions, advertising a new product or promoting a special event. Pages can be easily and cheaply updated so changing information can be made available to your customers. On the whole, web site advertising compares very favorably with printed materials. |
Marketing and Support |
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A corporate web presence is fast becoming a necessity in today’s marketplace. Use of the web as a cost-effective marketing tool is already a proven capability that has allowed businesses and organizations to expand their market reach. However, the web also offers an effective method for a company to provide services to its customers. In addition to advertising company products and services, a web site can be used to provide online help, customer feedback and technical support. Customer access to interactive catalogs, online ordering, corporate profiles, online annual reports and other financial information are other possibilities. |
Communication |
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Communication is the key to success in any business or organization. Many businesses and organizations are discovering that deployment of a web site is an effective method for information exchange and management. The web’s client-server mechanism is well suited for the dissemination of documents, policies and news bulletins. Additionally, the web’s interactive search and forms capabilities allow for efficient messaging, scheduling, and database accessing. |
E-Commerce |
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Selling involves two-way communication, normally a salesperson and customer. The process involves the transfer of information backwards and forwards hopefully ending in mutual agreement and transfer of assets. If the salesperson is not available or does not respond to the customer, the likely result is no sale. On the web, however, the customer can access your web site 24 hours a day and 7 days a week. However, it is not enough just to provide information for the customer to read. The two way communication process must be considered when designing a web
site for sales. You must provide an opportunity for the prospective customer to interact with company.
Some examples are:
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Give Your Company the Edge |
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A true competitive edge is a web site that will provide your business/organization with 24 hour a day/7 day a week visibility to an ever increasing global internet population of millions. Other businesses, organizations and government agencies are already rushing to the web to promote their products or ideas. As the World Wide Web continues to grow it will become increasingly difficult to ignore this vast audience. Become a leader in your field. Make your presence on the web today. |